A significant convergence of the digital and automotive realms has been achieved, marking a pivotal moment for a leading Asian technology corporation. The legendary racing simulation franchise, Gran Turismo 7, developed by Polyphony Digital, is set to welcome its first vehicle from the tech giant Xiaomi. This integration, representing a historic debut for the brand within this prestigious virtual arena, is scheduled to commence on January 29, 2026.
Enthusiasts of high-fidelity driving experiences will gain access to the formidable Xiaomi SU7 Ultra hypercar through the complimentary update 1.67 for the PlayStation 4 and PlayStation 5 platforms. This move transcends mere product placement, serving as a powerful statement of the company’s evolution from a renowned manufacturer of consumer electronics to a serious contender in the high-performance automotive sector.
Electrifying the Virtual Track
The inclusion of the SU7 Ultra within Gran Turismo 7’s meticulously curated garage provides the brand with an unparalleled platform for global exposure. By placing its flagship electric hypercar alongside other legendary marques in what is widely regarded as the market’s most realistic driving simulator, Xiaomi not only validates the vehicle’s engineering credentials but also directly engages with a dedicated community of automotive purists and gamers.
This strategic partnership underscores a broader trend of technology firms leveraging immersive gaming environments to showcase their automotive ambitions and performance capabilities. The update facilitates a hands-on, albeit virtual, experience with the vehicle’s dynamics, allowing players to assess its electric speed and handling on some of the world’s most famous circuits, all from their consoles.